Black Secret Cosmetics are selling secret blends of their products, with some claiming the secret ingredients are actually ingredients in a drug used to treat HIV, tuberculosis, malaria and other illnesses.
The Black Secret brands are known for their eye-catching cosmetics, but they are now also selling their secret blend of eye-bleaching eye shadow, eyeliner, concealer, mascara, mascara stick, lipstick and other products.
The brand, which launched in 2017, is one of the first beauty brands to take on drugstore rival Lancome, which also launched in the US earlier this year.
Black Secret says they have launched secret blends because of the need for safe, affordable and ethical cosmetics, which are not tested on animals.
The cosmetics range has been launched on eBay in conjunction with the International Day of the Pig on September 26.
“Black Secret is the first US brand to be able to sell this product in a safe, ethical way, and is making a positive impact in the fight against global cruelty and exploitation of animals,” said co-founder and CEO Angela Sifferman.
“Black Secret has been fighting cruelty in the cosmetics industry for decades, and we are proud to be a part of the Black community and be the first in the industry to sell a product in the way that we think is most ethical.”
A spokesperson for Lancome said it would be “inappropriate” to comment on the brand’s plans, which have not yet been announced.
In a statement, Black Secret said: “We are committed to making a difference in the lives of people living with cancer, diabetes and other diseases, and to helping people with those diseases find new ways to live a healthier life.
“We’re so excited about this collaboration with Black Secret because Black Secret is so well known for its innovative products that people all over the world can now find at Black Secret.”