Enlarge/ When the word ‘beauty’ has lost all meaning, the beauty industry is one of the fastest-growing industries in the world.

But it still faces challenges: not only the stigma of cosmetics, but also the fact that many consumers are not aware that many of their favorite brands and products are produced in countries like China, Indonesia, India, Russia, and Vietnam.

This article explores the most important trends shaping the beauty market today and what it means to be a modern-day entrepreneur.