In a small but powerful way, California is changing the way that people shop for cosmetics in the Golden State.
This is a win-win.
The state’s new law will allow consumers to buy from private sellers and retailers without going through a big-box store or online.
And, by expanding the types of products that are allowed to be purchased from private vendors, the law will make it easier for people to find products that they are more likely to use, as well as products that will help them look their best.
“People want to have their makeup done in a private setting, which has been one of the big obstacles to getting products to work, and they want to shop at the beauty retailer that they really want to be,” said Stephanie Stowe, a senior vice president for consumer products at The Cosmetics Institute, a consumer advocacy group in San Francisco.
But in the state’s newest law, those things are now easier to do.
Now, consumers can shop online at Amazon, Best Buy, Target, Walgreens and others, instead of going to the big-boxes or big-name beauty retailers.
With the law, shoppers can shop anywhere and get whatever they need from a variety of private sellers.
In addition, they can buy makeup online from a mix of private retailers and online sellers, which means they can avoid going to a big box or big box retailer, but can still get makeup in the store.
Stowe said that the new law has already helped consumers save money on makeup and other cosmetics.
Since January 1, 2016, private sellers are allowed and encouraged to sell makeup online.
With the new laws, consumers will be able to shop for makeup online and have the same confidence as they would at a big, national retailer, she said.
As a result, Stowe said, “people are shopping online now for their makeup and that’s good for consumers.”
The new law also will allow California to implement more transparency requirements.
It is also a win for beauty retailers and consumers.
Companies that operate in California will now have to provide shoppers with detailed information on their makeup brands and their products, as the state will also require online retailers to give consumers more information about their products and their sales.
For example, beauty retailers will have to post information about products and brands that are used by their customers, which will help shoppers determine if they need to buy their own products.
Additionally, beauty stores will have the option of displaying an advertisement on their storefronts for consumers who have purchased makeup online, and the ads will have information about what is being sold and what the makeup is supposed to do for them.
These are just a few of the benefits of the new makeup law, Stoe said.
“This is not going to be the end of the world.
We’re not going back to the days of the brick and mortar stores,” Stowe told reporters.
“We’re going to have to look at new approaches.”
As of June 30, California’s new makeup laws have already saved consumers over $6 billion.
While there have been some negative headlines, Stowell said that shoppers are taking advantage of the law’s transparency measures because of its benefits.
It has been proven to have a dramatic impact on consumers, Stow said.
“If you look at the number of visits to the beauty supply chain by shoppers who are online, it is higher than any other state in the country,” she said, adding that this is due to the fact that California has the best laws in the nation for online shoppers.
“I think the beauty industry is a very important industry in this country, and I think we’re going back in a good direction with this law,” Stowell added.