Secret cosmetic products are popping up on the Indian beauty market, with many claiming to have the best of both worlds.
Here are some of the best and most affordable beauty products for sale in India.
If you’re looking for the best beauty products in India, read our guide to buying in India here.
Secret cosmetic products have become popular in the country in recent years as well.
With a population of more than two billion people, India’s population is growing exponentially and beauty brands are gaining popularity.
While most people think of India as a conservative, Hindu country, a small number of people are opting for beauty and wellness products from the country’s booming marketplaces.
To find out what’s going on, read on to find out how to get the best bang for your buck.
Secret cosmetic brands are the future, says Anupam Vaidya, CEO of brand BeautyTek, a global beauty and health brands consultancy.
“The beauty industry in India is going through a renaissance,” says Vaidyanas.
“Beauty brands are now available for purchase in a huge variety of markets across the country, including the UK, USA, Singapore, Japan, China and many others.
The market has also grown exponentially in recent months, so this has given rise to a plethora of new brands and products to choose from.”
“With a market size of over USD 20 billion, India is the most popular beauty market in the world, according to research company Euromonitor International.”
There is a plethora in-store selection, with thousands of beauty and body care products available at any time, including cosmetics, skin care, haircare, hair care, skincare, and more.
“The quality of products, prices and availability is second to none.”
India’s marketplaces are bursting with the latest products, and it is not just the products that are on sale, but the quality too.
According to Vaidyas, the biggest trend in the Indian market is the availability of new products.
“With more and more consumers embracing beauty products, the price is also getting cheaper,” she says.
Vaidya is currently a member of the BeautyTec Foundation Board and the Board has a goal of increasing the value of the brand by 25 per cent annually by 2020.
As part of that, she has launched her own brand, BeautyTef, in the past year.
“We’re aiming to provide a great service to the Indian consumers with a holistic approach,” she said.
Indian beauty products are available in a variety of styles, but in India there are different types of products.
There are also products that do not exist in the US, such as face masks, lip balms, and eye creams.
These products are often marketed as “natural” or “green”, but can have many other ingredients, including botanical extracts, that may not be beneficial for the skin.
In fact, these types of cosmetics have become increasingly popular in India as well, with some companies even starting their own beauty brands.
Despite the plethora of beauty products available, it is important to make sure you check them out for themselves before you spend big on them.
Check out our beauty routine guide for the latest beauty products to try in India to get started on your beauty journey.
For more information on the beauty industry, read here: