Makeup secret is an online makeup store owned by Beauty & Beauty Cosmetics.
It has a large and growing customer base that has attracted many international celebrities, including Angelina Jolie, Ariana Grande, Kim Kardashian and Kate Moss.
Its beauty products range from lipsticks to brows, mascara to powder, eyebrow and lash extensions, concealers, face and body care products, and makeup brushes.
But the store’s most famous products, which are sold in bulk in large boxes and often on sale, have been targeted by cyber-bullies and have been causing problems for its owners.
Its founder, Yvonne Jagger, says her business model was never meant to be the target of internet bullying.
“Our goal has always been to provide the best quality products and services for the highest level of customer service and we’ve achieved that time and time again,” she said.
“We’ve always strived to keep our customers in the loop with our newest and best products and always provide the highest customer satisfaction and we do it all in a way that is safe and secure for everyone.”
Yvonne has since started an online fundraising campaign to help her shop keep running, but has not been able to meet its target.
The Australian Cybercrime Taskforce says online harassment has reached an alarming level.
“Online harassment has become the norm,” said Crime Commissioner David Flannery.
“Cyberbullying has become a way of life for many of our citizens.”
“While online harassment is often used as a way to target, intimidate and silence, it has also been used as an instrument of harassment, abuse and intimidation to threaten and silence others.”
“The threats of violence, intimidation, harassment, vandalism, and murder online can be very frightening.”
The Crime Commission has also seen increased reports of bullying targeting women in the cosmetics industry.
Ms Jagger said she had received many threats, but said they had come from both the public and private sectors.
“It’s a very difficult time for everyone in the industry,” she told ABC News.
“There are a lot of people who are really supportive of me and we’re all just trying to get through this, but at the same time it is very difficult.”
Yvette Daley from the Cosmetics Council of Australia said that online harassment was a growing problem.
“I think the internet has really given rise to a new generation of cyberbullies who are very skilled at exploiting online spaces,” she explained.
“They have a huge ability to do damage.”
The Council of Australian Industry has also urged people to report abuse to the police.
“People need to be aware of how online harassment can affect their online safety, privacy and safety, and how to protect themselves,” the council said.