An article published today by Australian cosmetics brand Secret World Cosmetics explores the makeup of the worlds most popular brands.
The company says its new products, Secret World Secret World, are “delicate, natural and affordable”.
“We’ve gone to great lengths to create the perfect products for your body,” said Secret World CEO Peter Muhlestein.
“With our limited-edition line, you can be confident that you’ll find the perfect palette to create a perfect complexion, even in the heat of the summer.”
The products range from lip balm to lipsticks and foundation.
“In the last few years, the makeup market has changed, and a lot of companies have gone the other way.
They’ve gone out of their way to make their products a little more accessible and affordable,” he said.
“That means more products for you to choose from and more products that you can try on.
That’s what we’re trying to do with our Secret World products.”
Secret World says it’s been in the beauty business for 30 years, and its founder, Muhls father, has been in business for 20.
“It’s been an amazing journey, and I hope to share it with the world,” he told ABC News.
The secret world products range, which can be bought on Secret World’s website, includes lip balms, lip glosses, moisturisers, face creams and lotions.
They include a range of products made from non-comedogenic ingredients and include products that were not previously available to the public.
“We hope that the products we offer will help people understand why it is that they feel they need to use their face products,” Muhlfein said.
The new line includes lip creams, lipsticks, foundation, moisturiser and lotion.
Secret World also has a new fragrance called Secret World Sensual, which has a scent similar to the one on a popular perfume.
“When we started this business, we felt it was important to bring the best of the past into the present, and to have our products available in a way that would be accessible to a wide audience,” he explained.
“I think the secret world is a really exciting and exciting place for us to be in.”
“We think people will want to know more about what we do because it’s something that we do to make people feel good about themselves, and it is about what our company stands for,” he added.
The products are not the only ones on the new Secret World range.
There are also lip balmas, lip tinted lip gloss, lip stains and a line of eye creams.
“If you’re looking for something in particular, we’ve got it,” he noted.
“You can find it online, you’re not going to need to wait for a phone call, you won’t have to wait in line.”
Secret world products are available at a range in Victoria, NSW and Western Australia.